Just 2 viewing weekends left—“Garry Winogrand,” at SFMOMA, closes, along with the museum building, on June 2, 2013

Arguably one of the most prolific photographers of our time, Garry Winogrand’s first retrospective in 25 years, is at SFMoMA through June 2, 2013. Garry Winogrand, Coney Island, New York, ca. 1952; gelatin silver print; collection The Museum of Modern Art, New York, purchase and gift of Barbara Schwartz in memory of Eugene M. Schwartz; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco.
“For me the true business of photography is to capture a bit of reality (whatever that is) on film,” said American photographer Garry Winogrand, “if, later, the reality means something to someone else, so much the better.” When Winogrand’s life was cut short by cancer in 1984 at age 56, he was already widely acknowledged as one American’s most influential photographers, particularly known for his vivid chronicling of the social landscape of post-war American life. While he loathed the off-used label “snapshot photographer” and felt that “street photographer” imposed too narrow a lens on his work, those are the names that stuck. He too, had always been known as a “prolific shooter,” but just how prolific was utterly shocking to those left to sort out his legacy. He left behind a staggering amount of unprocessed as well as unedited work. More than 2,500 rolls of exposed but underdeveloped film were found, plus an additional 4,100 rolls that he had processed but never seen—an estimated total of 250,000 images that have remained virtually unknown. Suddenly, there was a lot more to consider when examining the oeuvre of the acclaimed photographer of New York City and of American Life from the 1950s through the early 1980s.
An important exhibition at SFMOMA (San Francisco Museum of Modern Art), which closes on June 2—the first major touring exhibition in 25 years of Garry Winogrand—does just that. Garry Winogrand, an expansive retrospective of some 300 images, brings together Winogrand’s most iconic images with newly printed photographs from the never seen archive of his later work. Included are photographs from Winogrand’s travels around the United States as well as his better known New York City images. The exhibition was organized by photographer and author, Leo Rubinfien, a long-time close friend of Winnogrand, in collaboration with SFMOMA curator Erin O’Toole and Sarah Greenough of the National Gallery of Art in Washington, D.C., where it will travel after its run in San Francisco, followed by New York, Paris, and Madrid. With SFMOMA’s expansion project getting seriously underfoot this summer, the building itself will close its doors on June 2, so now is the time to visit SFMOMA and pay your respects to its Third Street Botta palazzo.

Newly printed for this exhibition, rarely if ever seen before. Winogrand took this photo 1 year before he died. Garry Winogrand, Los Angeles, 1980-83; posthumous digital reproduction from original negative; Garry Winogrand Archive, Center for Creative Photography, University of Arizona; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco
The majority of photographs in the Winnogrand exhibition were printed by Winogrand or under his supervision by Thomas Consilvio or Paul McDonough. The rest were made after his death, with the majority of those printed in 2012-13 in Tuscon, Arizona, by Teresa Engle Schrimer. All are silver gelatin prints.
The exhibition is organized in three categories—
“Down from the Bronx”— presents photographs taken for the most part in New York from Winnogrand’s start in 1950 until he left New York in 1971. Winogrand came from that “rude part” of NY, explained Rubinfien, which caused him to say late in his life,“I came from the Bronx. I was goosh. I was so goosh, I didn’t know the word goosh.”
Erin O’Toole discusses Winogrand’s early work
“A Student of America” looks at work made in the same period, 1950 to 1971, during journeys he made outside New York. This is an expression Winogrand used to describe himself. “One day I was walking along 57th street with him,” explained Rubinfien, “and he said, talking about himself, ‘You could say I am a student of photography, and I am that, but really I am student of America.’ What he meant by that, I think, is that his photographs were an investigation in which he tried to understand what made this country most itself.”

Garry Winogrand, Albuquerque, 1957; gelatin silver print; The Museum of Modern Art, New York, purchase; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco
“Boom and Bust” addresses Winogrand’s late period—from after he moved away from New York in 1971 until his death in 1984—with photographs from Texas and Southern California, as well as Chicago, Washington, Miami, and other locations. Also included are a small number of photographs Winogrand made on trips back to Manhattan, which express a sense of desolation unprecedented in his earlier work.
“The bust, of course” said Rubinfien, “was the great malaise the nation itself experienced in the 1970’s, after its greatest modern boom. It was also Winogrand’s own decline, which turned out to be real. John Sarkowsky was not wrong about that. If you looked at his top ten contact sheets in the 1960’s, you might find two or three strong pictures in a single roll of film. By 1982, you might have to go through 50 rolls to find one. He himself was straining very hard to do the thing that he had done interestingly and easily before.”
Posthumous Editing
The exhibition has attracted a great deal of attention in photography circles because it includes works that Winogrand never saw in his lifetime but were selected posthumously by Rubinfine. Over 9o posthumous prints made from Rubinfein’s selections and drawn from the full span of Wingroand’s career are on view. The wall labels for these prints indicate whether Wingrand marked a given frame on its contact sheet, suggesting he found it to be of interest. In a gargantuan effort lasting several years, Rubinfien assessed not only the 6,600 rolls of late work that the photographer never reviewed himself but all 22,000 of his contact sheets in his archive at the Center for Photgraphy at the University of Arizona, Tuscon—starting with images from the beginning of Winogrand’s career in 1950 that he marked but didn’t print. Rubinfien and the curatorial staff argue they are on solid ethical ground because Winogrand had a strong history of delegation. Their effort also found precedent in MoMA’s 1988 exhibition “Garry Winogrand,” the first major retrospective of Winogrand’s work which included a small group of prints made by Colsilvio from late images selected by John Sarkowsky, director of MoMA’s Department of Photography, and by Winogrand’s friends and colleagues, photographers Tod Papageorge and Thomas Roma.
“This was a man who loved shooting more than anyone else…he wanted to be outside more than anything else and did not want to be sitting in a room editing his work, “ said Rubinfien. “Beyond that, he had a fundamental discomfort with bringing his work to resolution in books and shows. A result was that the work that was published in his lifetime in a series of five books, was highly topical. The books were done in a rather ad hoc way…a book on women one year (Women are Beautiful (1975)) and another on animals (The Animals (1969)), or political events (Public Relations (1977)) and, as a result, what we inherited was a picture of Winogrand in which he himself was siloed according to a number of topical categories. What this show tries to do is to break that down and give you the view of the full epic sweep of Winogrand’s work.”

Newly printed for this exhibition, rarely if ever seen before. Winogrand, Los Angeles, 1983; posthumous digital reproduction from original negative; Garry Winogrand Archive, Center for Creative Photography, University of Arizona; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco
At the press preview, Rubinfein explained that he was largely motivated to explore this later body of work due to distinguished MoMA curator John Sarkowsky’s pronouncement, after organizing Winogrand’s first major retrospective in 1988, that Winogrand’s later work wasn’t very good. In preparation for that show, Sarkowsky had personally reviewed some and edited a large number of Winogrand’s photographs from the last six years of his life and from the six years before that—basically the work from 1971 on, from the time he moved away from New York into expatriation in Texas.
“I was intensely interested in seeing what Winogrand had done in those years,” said Rubinfien…”In some ways Texas and Los Angeles, in particular, seemed like a natural location in which the work might culminate because it was so much the headquarters of the sprawling vulgarity in this country—it was so much the place you’d go to see where freedom went when it went too far. So, when that show finally went up, I was distressed and dismayed to read John Sarkowsky’s verdict of the work that Winogrand had lost his talent after leaving New York in 1971 and that he work he had done after that was not very good, but repetitive and lazy. I had no way of knowing whether that was true, not having not seen the work, so I thought that someone should go back and look again. Even Sarkowsky said that in his essay. Around 2001, I thought if no one else did this, I would take it on.”

Newly printed for this exhibition, rarely if ever seen before. Garry Winogrand, Metropolitan Opera, New York, ca. 1951; posthumous digital reproduction from original negative; Garry Winogrand Archive, Center for Creative Photography, University of Arizona; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco
“Some argue that what was left behind should be left alone, and that no one should intrude upon the intentions of an artist,” adds Rubinfien. “But the quantity of Winogrand’s output, the incompleteness with which he reviewed it, and the suddenness of his death create a special case in which the true scope of an eminent photographer’s work cannot be known without the intervention of an editor.” Leo Rubinfien discusses Winnogrand’s late work on view for the first time at SFMOMA
Details: Garry Winogrand closes June 2, 2013. The last day to visit the current building is June 2, 2013. SFMoMA, (San Francisco Museum of Modern Art) is located at 151 Third Street, between Mission and Howard, San Francisco. Hours: Monday-Tuesday, 11 a.m.-5:45 p.m.; closed Wednesday; Thursday, 11 a.m.-8:45 p.m.; Friday-Sunday,11 a.m.-5:45 p.m. Admission: SFMOMA members are free. Tickets: Adults $18, seniors (62 and older) $13, students (with current ID) $11, active U.S. military personnel and their families are free, children 12 and under accompanied by an adult are free; half-price admission Thursday evenings 6-8:45 p.m.; the first Tuesday of each month is free.